The Truth About Marketing An Innovative Practice

An incredible thing happened to me a couple of weeks ago. A man called David P Diana dropped me a line to introduce himself and to flag up his newly published book. Now, I was incredibly flattered because I read his blog regularly (and love it!), he was offering to send me a copy of his book as he thought I’d be a kindred spirit and I’m hardly in the power blogging category. But as it turns out, bloggers are a really nice bunch of people and social media really can be social.

Onto the book. It’s called Marketing for the Mental Health Professional: An Innovative Guide for Practitioners. As I literally only got my copy today, I’ll save a full review for later but I do want to share with you some highlights from the table of contents:

• Secrets of Success and the Sales Stigma
• Exploring the New Marketing Model
• Where Can Marketing Take You?
• How to Sell Mental Health Services: Five Elements of Success
• Finding Your Place in the Field: Effective Strategies for Building Credibility and Earning Authority
• Understanding Buying Motives in Behavioral Health Care
• Social Networking in the Mental Health Profession
• Selling Yourself in Today’s Job Market

The list goes on…I hope there’s enough there to pique your interest! He really does seem to be delivering the goodness here, busting through some of the myths and misconceptions that some in the professional believe is (or more often, isn’t) possible when marketing a private practice.

But, unbelievably, if you buy the book you’ll also get access to the most amazing party bag of therapy goodies around at the moment. I feel like I’m about to start sounding like an ad for a closing down sale because it’s crazy what else you get when you buy the book – you’ll get another e-book on effective interventions for working with children (not written by David, I hasten to add!), a free audio seminar by Susan Giurleo, a free private practice toolkit and a bunch of other stuff. Buy the book, get the goodies. Seriously. Plus, I also just think David is a cool guy. And, I am not making any money by recommending you buy the book, I genuinely think it’s a great investment in your practice marketing skills and abilities.

Marketing for the Mental Health Professional by David P Diana